Marketing, B.A.
市场营销专业将使你对商业有深刻的理解,并具备执行与指导产品和服务从生产者流向消费者相关的关键职能所需的技能. Study focuses on the preparation, production, pricing, 把商品和服务推销给顾客.
你将运用你的分析能力来解释数据和研究, 以及你创造性的一面,发展活动和战略,以满足企业的需求. 你将学习细分客户,制定预算,分析人口统计和撰写营销计划.
迈出下一步,在勒努瓦-雷恩大学完成你的市场营销学士学位.
市场营销专业为你提供了将专业知识应用于以下领域所需的背景和技能:公司应该推出哪些新产品, how should products be priced, 如何确定最好的分销渠道,如何最好地推广新产品和现有产品.
Learning Outside the Classroom
学习市场营销的学生有很多机会在课堂外学习 internships 与当地和地区企业、公司和非营利组织合作.
与经验丰富的领导者和专业人士一起工作, 你可以在广泛的营销活动中获得第一手经验. Through these out-of-class opportunities, 你利用实习机会培养了销售技能, research, pricing, customer service, social media, product promotion and business development.
市场营销专业的学生在商业领域有很多课外机会, including conference attendance, student organizations, study abroad, alumni mentoring and community outreach and research (在课程中工作或与教师导师独立工作).
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社区和家庭方面使得LR很少见. 我从来没有经历过比熊族更像一家人的一群人. 全球网赌十大网站从山胡桃学区得到的支持不同于其他学校.
Career Opportunities
主修市场营销的学生可以从事零售业, sales management, marketing research, advertising and promotion, consumer product marketing, sports marketing or industrial marketing.
As a program graduate, 您为所有商业领域的研究生学习做好了充分的准备,它为更高级的研究生工作或其他证书和/或执照课程提供了良好的准备.
View Career and Professional DevelopmentMajor Requirements
Transfer Policy
A student may transfer in the following:
- the common Business core courses except for BUS 450-商业政策和不超过6个学分 BUS 320, BUS 340, BUS 344, BUS 360, and BUS 370.
- 主修必修课程不超过6个学分.
Honors
Students in the College of Business & Economics may elect to pursue honors work. To be eligible for honors, students must:
- have a 3.2 cumulative GPA;
- have a 3.5 GPA in the major; and
- have completed ACC 231 and BUS 300, BUS 340, BUS 360 and CSC 175 或已被商学院的教师邀请申请 & Economics;
- have successfully complete BUS 320 and BUS 344 as honors courses;
- have successfully complete BUS 499 concurrently with BUS 450, 包括一份具体的商业书面分析报告,以及向商学院的全体教员做一次口头报告 & Economics.
市场营销专业是为那些希望从事商业营销活动的个人设计的. 本专业的主要重点是为规划做准备, producing, pricing, promoting, 并在动态变化的环境中将满足需求的商品和服务放在消费者手中. 该专业为学生将来成为市场经理做准备, Advertising Managers, Sales Managers, and Marketing Researchers. 该研究计划结合了所有业务功能领域的课程, effective decision makers. The Marketing major earns a B.A. degree. 市场营销专业的课程要求如下:
-
General Education Requirements (37 hours)
Graduation Requirements (4 hours)
- Technical Requirements (3 Hours)
-
Business Core Courses (33 Hours)
- ACC 230 - Accounting for Decision Making
- BUS 320 - Management Information Systems
- BUS 340 - Business Management
- BUS 344 - Business Finance
- BUS 346 - Business Statistics
- BUS 360 - Marketing
- BUS 370 - Business Law I
- BUS 450 - Business Policy
- CSC 175 - Information Technology
- 经济学原理宏观经济学
- 经济学原理微观经济学
Transformative Competencies (9 hours) -
Major Requirements (18 Hours)
Choose Three Courses from the Following:
- BUS 362 - Sales Management
- BUS 366 - Sport Marketing
- BUS 442G - International Business
- BUS 461 - Internship in Business
- COM 218 - Introduction to Public Relations
- COM 317 - Multimedia Storytelling
- CSC 291 - Introduction to Enterprise Systems
- CSC 220 - Introduction to Web Design
- ECO 323 - Intermediate Price Analysis
- ENG 235 - Writing Arguments
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General Elective Credits
(If Needed)
-
Total Credit Hours (Minimum) 128
On occasion, 技术和/或课程要求也可以满足特定的核心课程要求. 请与您的项目顾问协商,以确定哪些课程, if any, may be counted accordingly.
勒努瓦-雷恩的所有学士课程都需要至少128个学分. If, in combination, core, technical, 项目要求不产生至少128小时, 必须完成额外的学分才能达到128小时. 这些课程可能是一般选修课,或者学生可以完成辅修或额外的专业.